Jessica Alba’s Honest Co valued at nearly $2B in market debut

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Jessica Alba’s consumer goods company Honest Co was valued at $1.92 billion in its Nasdaq debut, after its shares opened 33 percent above their offer price Wednesday.

The company’s stock opened at $21.22 per share, compared to the offer price of $16 per share.

On Tuesday, Honest priced its offering of nearly 25.8 million shares at $16 each, above the midpoint of the $14-$17 range it had marketed earlier.

The initial public offering raised $412.8 million, a fourth of which would go to the company.

Los Angeles-based Honest’s offerings include eco-friendly baby products, vitamins, sunscreen lotions and sanitizers that are sold online and through partnerships with brick-and-mortar stores including Costco and Target.

Jessica Alba speaking at a 2016 Honest Company event in Beverly Hills.
WireImage

The company’s market debut comes amid a bullish market for IPOs and increased investor interest in sustainable companies.

Plant-based burger maker Impossible Foods is looking to list through a blank-check merger, Reuters reported in April, while sustainable sneaker maker Allbirds is also in talks for an IPO, according to media reports.

Co-founded in 2011 by Alba, known for her roles in “Fantastic Four” and TV series “Dark Angel,” Honest is backed by Lightspeed, Fidelity and General Catalyst among others.

The company reported a 28 percent surge in revenue to $300 million last year, as the COVID-19 pandemic bolstered sales of its cleaning products. Its losses narrowed to $14.5 million from $31.1 million a year earlier.

Morgan Stanley, JPMorgan and Jefferies are the lead underwriters for the company’s offering.

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