Peloton slammed on social media for belated treadmill recall

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Upscale exercise equipment maker Peloton was slammed on social media Wednesday for taking so long to recall its upscale treadmills due to safety concerns. 

The company finally pulled the product weeks after regulators first raised red flags.

One child has died in an accident involving the company’s $4,295 Tread+ and there have been dozens of other incidents involving the company’s treadmills in which children and pets have been hurt. The company and the Consumer Product Safety Commission said they’re also recalling Peloton’s cheaper, $2,495 model treadmill. 

Shares of Peloton tanked more than 13 percent on the news. 

The company apologized and acknowledged Wednesday that it made a mistake by not heeding the government’s recommendation last month to issue a recall. 

But social media users had harsh words for Peloton, which has distributed about 125,000 treadmills.

Person walking on a treadmill.
Peloton is recalling the $4,295 Tread+ and the less expensive $2,495 model treadmills.
Getty Images

“No, they didn’t ‘make a mistake;’ they made a calculated financial decision,” tweeted former Democratic presidential candidate and self-help guru Marianne Williamson. “And it should never have been only a ‘recommendation’ to begin with. The safety agency should have been empowered from the beginning to shut it down until corrections were made.”

Another Twitter user responded to Williamson, “Anyone with an ounce of common sense could see that this device can pull a small body under it. Should never have been marketed as is, but greed won out.”

An arm with scrape marks.
There have been multiple incidents involving Peloton’’s treadmills where children and pets have been injured.
ABC

Connecticut Senator Richard Blumenthal, a Democrat, also took aim at the company.

“This recall is doing right by consumers—but only belatedly, after putting children at deep risk,” he tweeted. “Peloton owes its customers money & apologies.”

Even the popular financial news account zerohedge quipped about the luxury equipment maker. 

Person walking on a Peloton treadmill.
Critics of Peloton say the company only pulled the treadmills after it impacted them financially.
Getty Images

“Can’t Peloton just steal a Nordictrack treadmill design that doesn’t kill people and pretend it came up with it,” zerohedge tweeted, referring to Peloton’s cheaper, less fashionable rival. 

NordicTrack’s parent company sued Peloton last year alleging the rival company stole some designs for the latest model of its stationary cycle.



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